so this here link.. leads to a study in the Houston Chronicle which points out that "carrots, milk and apple juice tasted better to the kids if it was wrapped in the familiar packaging of the Golden Arches."
So there you go, the mighty and untrammeled power of branding is actually changing how things taste to the kiddies.
I'm not sure if this is good or bad, it does seem to border on stupid, but it certainly shows why even a community college might want to develop a solid brand. Suppose you are McDonald's University and a student can't get in your class? Well, duh, that's because everyone wants to sit in those McDonald's classes. If you can't get into the same class at good old Swamp Valley College? The idiots at SVC didn't schedule enough sections. Gee, I wish I could go to McDonald's University - even the apples taste better there. ;-)