Over at the Marmot's Hole they are reporting that the Chosun Ilbo thinks a Hyundai advertisement during the Super Bowl "hurt American Pride." (That article would be in Korean)
Pretty unlikely, I think, as the US has managed a pretty good job of hurting its own pride, at lease with respect to the reputation of our automobiles, but it makes me wonder who in the hell would design an ad that might hurt the pride of the the the intended market?
Oh, yeah, Korean marketers.
Anyway, the ad was, for whatever reason, a total flop (Hello Korean marketers!) as it came in second to last in viewer response. Results here. And here is the advert (which seems more likely to insult Japanese and Germans than US folks):
On the other hand, I think the "return your car if you lose your job" campaign is brilliant. If nothing else, Hyundai gets to hold on to your money until (if) you do lose your job (there are some other bits of fine print that also help/protect Hyundai). And, lo and behold, Hyundai auto sales were UP 14% in January, one of only two car companies to achieve upness.
Now that is brilliant..
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