Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

Wednesday, October 21, 2009

More RETARDED overseas marketing.. this time Korean food

Ok..

sounds good (link here)..

various events have also been organized to raise awareness of and popularize Korean cuisine among L.A. residents. Locals will have the opportunity to enjoy food-tasting events, such as with "gimbap," or seaweed-covered rice rolls, and fried squid and other seafood.


But they are doing it at Hannam Farking Market IN KOREATOWN! Because God knows, Koreans know nothing.. NOTHING I tell you! about Korean food.... This "gimbap" as you call it? How will Koreans react to its strangeness?

Jesus... take this money and roll it into some kind promotion with the Kogi Truck which has, in less than a year, converted more whitey's to the advantages of Korean food than 20 years of M*A*S*H, Sandra Oh in movies, or multiple translations of books about the pain and woe of Korean history..

Crap.. what is wrong with these people?

Sunday, September 06, 2009

Politicians in my eyes - My super Jenius sister!

The title, of course, a reference to Death's awesome song...

Here's her interview after the brutal fires in Auburn:

Tuesday, July 14, 2009

KNTO gets it right.

Both regular readers know how I felt about the "Sparkling" widget (NOTE: That post now features the new and improved widget!) when it first came out. But the KTO has revamped the thing, and now it presents Korea, and the idea of a trip to Korea, in a much better light.

Props to the KTO for listening to the original responses to this thing.

Wednesday, April 15, 2009

Enough Said

The Klimt exhibit in Korea (which OAF and I shall see next weekend) occasioned this quote from Teit Ritzau the Austrian art organizer in charge of the exhibition.
Private lenders from countries including America and Germany made the exhibition complete but it was difficult to convince them to contribute their collections,” he said.

“Korea had not much to offer them back.

But of course Korea does (eg Celadon and painting, often decorative ) have much to offer back.

Which no one knows the first thing about, due to Korea's failure to spread knowledge about Korean culture.

It's the same old problem.
Korea might never be China in the international imagination, but could it please step up and be Korea?

Monday, February 16, 2009

I are Ubiquitous!

Some other time (I'm too lazy to find the post), I noted that if waegukin go to festivals in Korea, they run the risk of being immortalized in print. Now I see it is more.

Back from the States, I'm sitting with the OAF watching Arirang, which has mysteriously finally showed up on my cable now that I'm about to leave for Seoul. I am nearly unconscious from this ague I have, but even through the haze, I see a flash of something on the TV screen..

a brief glimpse of a tremendously handsome man; chiseled features, a noble brow, eyes that seem to penetrate the universe itself, his equanimity, grace, and wisdom pour through the screen.

Yep,

It was me... Check out at about 45 seconds into this bad boy...


Friday, February 06, 2009

LOL.. I'm published in the Korea Times..

talking about that widget...

Amusingly, the Times never told me that I had been accepted, but I'll take it.

In celebration I am eating a chocolate chip cookie and having two fingers of Jim Beam (which will soon turn to a fist, and then probably a fisting).

Thursday, February 05, 2009

One up and one down for Korean Marketing

Over at the Marmot's Hole they are reporting that the Chosun Ilbo thinks a Hyundai advertisement during the Super Bowl "hurt American Pride." (That article would be in Korean)

Pretty unlikely, I think, as the US has managed a pretty good job of hurting its own pride, at lease with respect to the reputation of our automobiles, but it makes me wonder who in the hell would design an ad that might hurt the pride of the the the intended market?

Oh, yeah, Korean marketers.

Anyway, the ad was, for whatever reason, a total flop (Hello Korean marketers!) as it came in second to last in viewer response. Results here. And here is the advert (which seems more likely to insult Japanese and Germans than US folks):




On the other hand, I think the "return your car if you lose your job" campaign is brilliant. If nothing else, Hyundai gets to hold on to your money until (if) you do lose your job (there are some other bits of fine print that also help/protect Hyundai). And, lo and behold, Hyundai auto sales were UP 14% in January, one of only two car companies to achieve upness.

Now that is brilliant..

Monday, January 19, 2009

WTF?!?!? UPDATE

UPDATE:

Click on the widget to go to the KTO page which has the widget with all its vignettes.



So, like Stafford, Robesoyo, and several other bloggers, I've been spammed by an alleged college student who wants my to display the "marketing" widget you see above. Somehow this thing is supposed to make foreigners want to visit Korea by demonstrating to them that they will land and act like complete rubes, be laughed at by Koreans, be beaten and/or killed, and eat things that will make their heads explode into flames (ok, maybe that's fair enough!).

Watching this widget reveals far more about what Korean thinks about foreigners (uncouth idiots) than it reveals any reason a foreigner would want to visit Korea.

I watched this thing for about 15 minutes and jotted down its little scenarios, which I reproduce below. Seventeen out of the twenty-four scenarios unarguably reveal David (our waegook hero) to be a dangerous idiot. What kind of brilliant marketing scheme is that?

• David lands and is amazed that his host family comes out to pick him up.
• He steps into a room without taking his shoes off.
• He plays hacky-sack and, showing off, knocks a bird unconscious, leaving the hacky-sack on the roof.
• He messes up a pot at a ceramics festival
• He eats sam gyap sal correctly
• He drinkes Sikyhe correctly
• At the Lotus lantern festival he tries to hang lanterns and instead falls on his ass, dragging the lanterns down with him.
• At a tea ceremony he actually kind of gets it right.
• He knocks heads with a Korean woman while (apparently?) trying to kiss her.
• Kimchee makes his head explode in flames.
• He puts mud on a Kid’s face and gets a face full back
• He puts on a Hanbok (this, at least, does not end foolishly, although putting “Hanbok” in quotation marks is weird.
• He, apparently, gets on a turtle boat and takes an arrow to the chest.
• He breaks out in tears watching Korean TV while two Koreans just kind of stare at him
• He doesn’t know what a Dolmen is
• The Hampyeong Butterfly festival goes ok
• He breaks into a traditional dance and gyrates like an idiot
• He is boggled that a Korean child can say “hello” (amazing, considering that it is rare you can pass ANY Korean children without getting volleys of hellos)
• He falls asleep while meditating and gets whacked with a stick by a monk
• He chases a Korean girl, causing her to fall and hurt her ankle
• He gets smacked with a stick for not “listening to his teacher”
• He fantasizes he is Moses parting the seas and gets roundly laughed at by locals
• He kicks a Korean in the balls while practicing Taekwondo
• At the observatory in Cheomseongdae he makes up an imaginary constellation. It is ridiculous and it roars at him and scares him

Monday, December 29, 2008

Have I posted this before?

Sunday, December 21, 2008

Wouldn't Fly in the States

I suspect this advert would draw some controversy.

Also, for the life of me, I can't imagine why a homeless-looking black dude would be used to sell tequila?

Monday, November 17, 2008

The conference was bizarre… lots of big names but almost no attendees. The rumor was that something went wrong at the airport, but I find I hard to believe that 1,000 souls were diverted at Incheon. The website had claimed that 1,200 people were scheduled to attned, but I would be boggled if 200 people were there, which means about 50% of the folks were presenters.

Even presenters were scarce. By the afternoon, when I presented, two rooms of threads were squashed down into one, because out of 9 or 10 presentations, only 4 presenters showed up. As the only chair (out of the 4 for the two threads) it was my job to get the schedule to work and even though we started quite late, it did work even though we had Korean marketing and Turkish tourist destinations in the same room.

I think this has partly to do with the fact that accepted papers went into a conference document with an ISBN number – so it counts as a publication on a CV. Also, I’m guessing, this conference is not known for its rigor in jurying its papers. As usual, I was the only person with an actual, footnoted, cited paper and some of the papers in the conference document were a bit skimpy on content. So, if you just want a publication credit, you send a paper in to these guys, then blow the conference off.

Everything was running spectacularly late, for some reason, and there was a classic moment when the organizers led us all to lunch – a lovely room with flowers, china settings, wine, etc…

And then told us that unless we had yellow meal tickets we had to go have lunch across the hallway. In the Cafeteria! With visions of the VIP luncheon dancing in our heads, we were treated to barley’d rice, Kimchi and, to be fair, a rather delicious beef hotpot. Still, it was like these guys had never put a conference on before - queuing us up before the promised land then herding us to the cattle call.

My presentation went well –the foreigners had lots of questions and the Koreans were largely silent because the numbers of my survey really couldn’t be argued. I was happy about this, because there was one irascible professor from Sejong University, who had given the Chinese guy who presented before me a rather large ration of shit for, apparently,not giving enough credit to Korean creativity when explaining the success of the Korean Wave in China.

Afterwards, I met some people who might be very interesting to know down the line. We hung around till they kicked us out of the college and then walked down to the Hoegi subway station. One of the guys was all about branding and supposedly has a website. He’s looking vor bloggers and I may try to jump in on this.

As usual, the English documents were rife with types. As you see, the lovely certificate I received for my presentation has an “alternative” spelling of “cultural.” Gotta love Konglish!

Sunday, November 16, 2008

Back from the Conference

Which was a spectacular combination of lame and wonderful (about which, more soon)... For now I'm in a cafe having a cup of coffee before going off to meet the OAF who is finally well enough to go outside..

At the moment though, Americano and cruising through the Conference Document. It’s a snappy little deal of some 923 pages. ISBN number978-89-922250-054 - you should pick it up when it comes to a bookstore near you; sometime right after Hell thaws, I think

Anyway, right after the riveting (at least as I read it I wanted some rivets pounded into my head) “Individualized Cookery on How to Improve Farmhouse Cuisine” (now what does that have to do with tourism), comes “Different Factors Affecting the Selection of Anaphoric Forms.” This is on page 301, if you happen to have this volume handy. It features the following abstract:

The selection of anaphoric forms is not random in context, but a complex multi-dimensional phenomenon affected by different factors. It is not only affected by the discourse structure but also affected by the context, relevant principle and conversational principle. This paper discusses several different factors affecting the selection of anaphoric forms, aiming at a further understanding of the contextual consistence and playing a significant role in anaphoric form selection.

Now isn’t THAT a pretty impressive, brimming, frothy cup of delicious WTF? Or, as a poet whose skills far surpass mine once put it, “What you talkin’ bout Willis?”

Thank god the actual article is in Chinese, because I think reading anything more along the lines of the abstract would have produced something syncopial in my head.

I've also finished the line editing for GREY DREAMS OF A TIN GOD, and that means I can move wholly to the BKF's work. Sweet.. there may be some more time for reading soon. ;-)

Tuesday, October 21, 2008

Fashion Critical for Upgrading Korea's Image?

That alarming looking fellow on the left is "Andre" (안들래?) Kim and he is according to the Korea Times, a key part of Korea's international branding effort.

Which really shows the thing up for what it is.

It begins with that navel-gazing thing, "He has created a unique image and brand name instantly recognizable by Koreans." Which is great, but really doesn't do a thing to create that international brand. And then the claim that Kim is "Korea's first male designer, Kim is a trailblazer in the fashion world." seems pretty weak sauce and completely unaware of the Versace's and Gucci's of the world. Congrats to the man for breaking whatever barriers he did in Korea, but really?

And, of course, there are also the classic elements of wishful Korean journalism - it straight-facedly drops lines like this:

Kim, who has, perhaps singlehandedly raised the international profile of Korean fashion design in the last four decades

Foreign audiences, according to Kim, were very impressed with his designs.

To be fair, this piece is written by an English speaker (Maybe, her name is
Cathy Rose A. Garcia, but that could be the result of a marriage). Contrast her approach with this:

In 1997 he was presented with the Presidential Culture and Art Medal for his contribution to the fashion industry. In 2003 he was awarded Italy's Cultural Merit Award and was elected as UNICEF's goodwill ambassador.

In November 2006, Kim showcased his costumes representing the beauty of Korea at Angkor Wat, a UNESCO World Heritage Site, in Cambodia. The show titled "Fashion Fantasia: Angkor Watt" is the first of its kind ever held with the ancient temple as a backdrop

Sounds like the guy deserves some props (and it is worth noting that this write-up clearly was done by a Korean) and has had some international presence, but if this is what you're reduced to writing about to support your international branding effort? And your writing is this teeth-grinding style of unsupported claims mixed with toadyism, and it's published in Korea?

It probably isn't helping.



Monday, September 22, 2008

Weak Ends....

A lovely third-day-of-the-weekend. Headed up to Seoul to get the cable I need to do a video presentation in Tokyo. Took the Saemaul (local) as the Mugungwha (milk-train) was already full. The Koreans are a frugal people!

It was a bit less than two hours up to Seoul and as usual I wrote away like a busy little beaver. I have no idea what it is about being on public transportation (or at a bar) that makes me focus on my readings and then write. The “U-base” folks were grand and they ordered me the correct cable which is scheduled to come land in two days or so. Plenty of time for the conference if I want to go visual.

It’s actually more important for my classes at the BPU biznezz school, which can’t seem to get its technology together. Can’t do much with videos I can’t play.

Anyway, whilst up at U-base I had to hand my laptop over to the tech and in that moment I realized exactly how filthy the keyboard was. ;-) The OAF had mentioned this before, but I hadn’t thought much of it. When I got home I pulled the cord and battery and cleaned the keyboard and deck. And then put it under a fan.

It was at that moment that I realized I probably should have backed up all of my brilliant paper-writing before getting my computer next to a rag that was even remotely damp. ;-)

It all turned out well.. the computer looks much more shiny, and the papers are safe.

And as there were no Saemaul or Mugungwha available, I took to KTX and sped back to lovely South Central.

As a bonus, over on Brian’s site, he had a picture of that advert for Korea complete with grammatical error and references that would mean NOTHING to any potential western tourist.

Solipsism to the max!

Friday, August 15, 2008

Easy to Digest..



No, I can't say exactly what it is, but apparently you WILL crap in waves...

Thursday, July 31, 2008

YAAAAYZZZ of Yayology!

The former being my response to an email, and the latter being the science of the "yay."

Y'all ought to get on board with it. It's redefining everything.

That abstract I sent to Fukuoka about Korean marketing ---- .. --- that horrible denial and failure?

I reworked it and sent it off to the WCTA conference here in Korea and, unless I'm misreading the following, I've been accepted! And it's in Gwangju, so I'll get to see the god-parent-grand-thingies!

I am delighted to acknowledge that your abstract:

International Tourism Opportunities in Korea: Opportunities for Autocatalytic Emergence

has been accepted for a stand up presentation at the 9th international joint World Cultural Tourism Conference, 14-16 November 2008, Seoul, South Korea.

1. Please send your final full paper via mail to scjung50@hanmail.net and scjung@honam.ac.kr before 30th

of course I'll now have to finish the research I barely started, but that's ok.. that's ok.

Now, if the OAF would only wander home from her (now 5 hour) attempt to find Tootsie Rolls, we'd go out and partay!

It's my first marketing acceptance.. I'd hug you all.. except most of you are bad smelling big-nosed occidentals..

but... you know.. other than that?

:-)

Wednesday, June 04, 2008

Sometimes The Konglish Writes itself..

This is pretty good, from the Muju Firefly Festival

Wondrous experience of fireflies
During the festival, let's start exploration tour to meet wild fireflies in free shuttle bus at Hanpoongru at every 8 o'clock P.M. . You can feel the night sky of clean and clean Muju with hand in hand of children.
How they get the wild fireflies into the shuttle bus is not explained
Folk foods and folklores of the 8 provinces are exhibited, making it look like reckless beating. Especially, the taste of Muju Folk which you can have at Muju traditional Food Booth would be a must-go in Firefly Festival.
Between the "reckless beating" and the tasting of "Muju Folk" I have to admit I'm getting a little aroused..

Monday, May 19, 2008

Bones, Borders, Korea and Korean Literature. Being Part Two.

So you get to Korea and you notice something odd. Everything social/political/national/ethnic is demarcated. There are sides, and if you are on a side it is your social responsibility to take that side and take it hard. Koreans are, the classic “one handed economist” that Harrry S. Truman prayed for. And associated with all these borders, like train tracks in the Sierras, are ecotones (a lovely word given to me by James Turnbull down in Busan – from whose "Grand Narrative" I have also stolen the picture/text format for this thing) and the skulls one associates with them.

This is an obvious thing to say politically. The 38th parallel lurks above Seoul as the ultimate proof that even the most homogenous country in the world cannot be unified. Beyond that, Korea sees all of its enemies and allies as, well, enemies.

When I took the tour of Cheogdeokgung it was a tour for English speakers. The guide quickly ascertained that no on among us spoke Japanese and we spent the next hour and twenty minutes listening to a reassuring (for we older anglos) series of attacks on the evils of the imperialist Japanese.

I was reassured for about 5 minutes. Unfortunately, in a break in her presentation, I wondered what the Japanese tour would sound like. I guessed it would be quite similar – beginning with a conspiratorial inquiry that we were all Japanese and then a quite different tour, perhaps focusing on China’s depredations on Korea. Sadly, the temple substantially predated United States’ involvement so Korea’s biggest straw man could not be poked at. Perhaps, somehow, Mad Cows could be brought to bear?

Korea is homogenous, xenophobic, neo-Confucian, or racist, depending on whom you ask. As I note the xenophobia of Koreans, I’m not trying to blame them for it. Instead I’d point out that Koreans have every good reason in the world (and are skilled at inventing bad ones) to distrust the rest of the world. A short primer on history suggests why this might be so. Historically, besides China now and then, Korea has had nothing but enemies.

So there is an enormous and continually defended border, constructed in law, attitude, and culture, against the other. Koreans believe themselves to be just plain, well, different (by which a Korean usually means superior, or more refined). There is an amusing and perceptive, but somewhat alarming, passage in Shawn Matthews’ book, “Korea, Life, Blog.” Shawn lands at his Hagwon and is instructed in, among other things, how to sit down..

“I … followed Mr. Kim to the living room. “Sit here,” he said, pointing to
the green vinyl sofa. Incredibly, he demonstrated how to sit down and stand
up.
“I’m from America,” I said. “Not the moon.”
“TV,” he continued, ignoring me. He turned it on and off several times with
the remote control. ….
“On, off, on, off.” He handed me the remote. I set it down. He picked it
back up.
“He wants you to try,” said Mrs. Kim.
“But it’s in English.”
“On, off,” repeated Mr. Kim.

I can’t say for certain, but I imagine that if a Korean adopted this kind of approach with another Korean, it would be considered daft or insulting. I’ve had similar experiences with the most friendly, and in at least two cases brilliant, Koreans assuming that I was utterly helpless in the face of Korean society/reality. In these two cases I also know that this was an absolutely heartfelt desire to make sure that I could navigate Korea. Similarly, if you do manage to do something that Koreans believe can only be accomplished by a Korean, you become one of two things: You are either “almost Korean” or “more than Korean.” This is the reverse of the frog ecotone on the railroad tracks – Instead of being trapped inside narrow boundaries you can never exactly land within them. The boundary is 3d with super-repulso power. ;-)

Part of this reflects a reality. I won’t ever be “100% Korean,” whatever that might mean, because I will never know the language well and have to the land far too late. Nor do I aspire to being “fully Korean.” But the phrase “fully Korean” is one loaded with borders of race, culture, skin color (which does not always work entirely as you might expect), education level, age, religion and language. To which I might add the comment that I know ethnic Koreans in the United States who are “fully American” and would be thought of as such in most of the United States (I’m not naive enough to think that people and areas would be resistant to any Asian being “American”)

With all of these Korean borders you’re going to find your metaphorical ecotones and skulls. In the next couple of weeks, as I discursively follow this, I’ll talk about some of those skulls. Expatriates, Mad Cows, and I swear, down the line, how this affects Korean literature and its translation.

Or not.

I’m a fickle bitch. ;-)

NOTE: And as I type this some yahoo at the WAPO actually says, proving racial essentialism and stupidity are no foreigners to the United States, this about Obama (whose father fought in WWII):

It's about blood equity, heritage and commitment to hard-won
American values. And roots.

Some run deeper than others and therein lies the truth of Josh Fry's political sense. In a country that is rapidly changing demographically -- and where new neighbors may have arrived last year, not last century -- there is a very real sense that once-upon-a-time America is getting lost in the dash to diversity.

We love to boast that we are a nation of immigrants — and we are.
But there's a different sense of America among those who trace their bloodlines back through generations of sacrifice.

I hereby invoke Godwin (and it's "loser" corrolary) on this crazy biatch... and note that the "last century" she so nostalgically invokes is just 8 years past. And, hey, them Injuns should be running things if it's all about the longest bloodlines... Absolute stupidity and insanity...
I hate everyone.....

Double Godwin - that first word in that Korean advert is, in fact "Hitler."
Text is "Even Hitler could not take over the East and the West at the same time."

Saturday, May 10, 2008

Marketing Abstract

Ugh..

After leaving all my articles locked up in my inacessible office (BPU is closed due to a three-day weekend) I had to kind of fake the rest of my abstract together as today was the deadline for application. This is what I get for dicking around. It isn't what I wanted, but down below is what I sent in. As soon as I hit the "send" button I regretted including the final paragraph - it is trying to do too much and I'm not sure it is as relevant as it could be. Also, the "research" I mention is barely begun so if I'm accepted there will be a shitstorm of emailing and computering to do.....

Oh well...

----------------------------------------------------
International Tourism Opportunities in Korea: Opportunities for Autocatalytic Emergence

This paper will discuss Korea’s increasing tourism deficit in the context of international brand-creation and the particular opportunities that Korea’s current lack of brand gives the nation. The United Nations World Tourism Organization (2006) calculates that in 2003 International tourism accounted for roughly 6 per cent of exported international goods and services (as measured in U.S. Dollars). When focusing exclusively on service exports, this number jumps to an astounding 30 per cent. Korea, unfortunately, has not been able to take advantage of this market.

According to data from the Korea Tourism Organization (2008), Korea’s tourism deficit not only continued to climb as Korea entered 2008, but it topped $10 billion (on an annual basis) in 2007. Korean travelers overseas spend $15.8 billion dollars while foreign visitors to Korea spent a mere $5.7 billion dollars. This problem is not a recent one, although its scope has dramatically increased (As recently as 2004, the deficit was a ‘mere’ $3.8 billion). Worse, Korea’s market share of Asian-Pacific tourism has been dropping. From 1990 to 2005 Korea was one of only three Asian Pacific countries to lose market share (Mongolia, which is statistically nonexistent, and Indonesia were the other states), going from 7.7% of the region to 4%. (UNTWO, 2006)
This problem has not escaped the notice of Korean politicians, policy-makers, and those in the tourist-dependent industries. New Korean President Lee Myung-bak has promised, “We can no longer leave domestic tourism unattended. I will come up with measures to develop the tourism industry into a future growth engine of our economy.” These promises follow on several decades of similar promises that have been without successful issue.

This deficit is the result of a handful of historical and social realities. First, Korea has not forged an international brand. Attempts at branding have been inconsistent at best, frequently having little or no impact on potential tourists. Part of the difficulty in effective branding stems from a deficit in, or perhaps a lack of, appropriate market research. Lacking understanding of what potential tourists desire, Korea is consequently unable to develop campaigns, symbols, slogans, or even advertisements, that appeal to foreigners. The inconsistent nature of Korean branding has left Korea with no ‘image’ in the international community. In comparison to neighboring countries, Korea is an international unknown. Secondarily, Korea has not fully addressed what Gi-Wook Shin (2003) calls its “paradox of globalization.” That is to say it has not fully reconciled its desire to extend itself to the entire globe with its sometimes contending desire to remain homogenous.

Using a theoretical framework borrowed from Gunn (1988), particularly focusing on notions of ‘organic’ and ‘induced’ images of potential tourist destinations, this paper will discuss some aspects of Korea’s historical inability to achieve appropriate international tourism results as well as the startling opportunities that this now leaves for Korea. Some of this discussion will center on original research which indicates that Korea has an undefined international brand and has sometimes misjudged its market’s tastes. This research includes a survey of travel-agencies, analysis of Korea’s position in “image-making” travel publications, and surveys and interviews with Korea-bloggers (that is, people who have extant knowledge of Korea).

With no existing international image, Korea finds itself in a rare position – it is first in line at its own palimpsest. Korea has an opportunity to create the initial conditions for the autocatalytic emergence of its own international tourist brand and success. These opportunities are focused around 8 related initiatives that can be loosely grouped into three categories:

BRANDING
• Branding Korea.
• Staying on focus.
• Involving citizens of targeted countries in developing branded materials.

IMAGE PROPAGATION
• Working with overseas ‘destination makers’ to extend the brand.
• Promoting Cultural Exchange at all levels of culture, not just the academic.
• Focusing on two kinds of tourists – Tour based tourists and ‘seekers’.

DOMESTIC EXPERIENCE
• Creating a comfortable experience for international tourists who do visit Korea.
• Understanding that driving tourism is not just economic but also cultural.

Finally, this paper will briefly analyze other tourist destinations (e.g. Hawaii and Japan) that have been successful at creating linked organic and induced images that now function autocatalytically on the international level. By applying the lessons learned, it should be possible for Korea to reverse its unfortunate trend in balance of tourism.

Saturday, May 03, 2008

Broken Rock in the Hot Sun ( I Fought....)

After an exhausting 5-day work week it was the start of what may be three consecutive three day weekends.

Dinner with TSR last night - a curry of brilliant provenance and, happily, three bottles of wine between the two of us. Or sadly, when I remember how I felt when I woke up this morning. ;-)


But the trip to the festival was delayed until 1:30 (and then another hour because Adam's kid was cranky) and that helped. The festival lasted until just after 8 and it was hot.. probably near 90 and, as usual, the "field" was sand and dried spit. Still, some very nice cultural acts, an Indian lunch that wasn't within miles of what TSR had prepared the night before, and some very nice chat with Adam, who I rarely see except in passing. His wife drove us and she has perfect English, although she rarely spoke.



The festival ended with an awesome fireworks display. It was set off not 100 metres from us and it blew the sky open. The bonus thing? As I'm goggling like the idiot that you all know I am at the magnesium-based, steel backboned sparklers of my youth (you know, the ones that give third-degree burns on contact?) Adam says, "oh yeah, you can buy fireworks in any major store. Year round."

Now, Koreans may pile up in the thousands to hold candle-light vigils against US beef (Hey, genius, just don't eat it if you don't like it) at the same time that fans and taxi drivers freely take lives all across the country. And that would be a point against..



But, dude... fireworks.. all year. And, really, no crime worth mentioning (which comes up as a draw when measured against the fact that drugs aren't available). And the price of the food...



Korea.. not "sparkling" - and, that evil looking Ralph-Steadmanesque thing on the left is the new fucking OFFICIAL "mascot" (if by mascot you mean that thing that, after getting up from its position as recently sodomized beast is probably going to kill you) of Seoul - but pretty darned cool..



I mean really.. a fucking horned lion... drawn in random circles and inkblots.

Is there anything Korean Marketing can't fail?